November 25

Concussion has been chosen as the agency of record for Route 66 Casino Hotel and Shooting Star Casino Hotel & Event Center.
For Route 66 Casino Hotel, an economic enterprise of the Pueblo of Laguna located in Albuquerque, New Mexico, Concussion will provide a full range of marketing services including integrated advertising, media planning and placement, promotional concepting and execution, direct mail development, and entertainment marketing.
“Concussion prides itself on ‘thinking outside the lobe’ and that philosophy really showed not only in their work, but also in the results they’ve produced for their clients,” said Skip Sayre, director of marketing for Laguna Development Corporation, operators of Route 66 Casino Hotel.

Shooting Star Casino Hotel & Event Center, located in Mahnomen, Minnesota, is an economic enterprise of the White Earth Nation.  Concussion will provide a range of services to promote the property, including website design and development, advertising creative development, media planning and placement, and promotional development, among other services.
“After meeting with Concussion, it was clear that their mantra is indeed ‘A blow to conventional thinking’,” said Romyn Hanks, marketing director for Shooting Star Casino Hotel & Event Center.  “Their impactful creative and sophisticated interactive capabilities will absolutely help position Shooting Star as the venue of choice for Northwestern Minnesota.”