Join the American Advertising Federation – Fort Worth on Wednesday, March 18, 2009, at Joe T. Garcia’s as H.Jeff Warr, Ph.D., Zachry Associates, discusses how to create promotional messages that effectively communicate a brand’s strength, clearly differentiate the brand from competitors and cut through the clutter of the crowded marketplace.  The presentation will begin at 11:45 a.m.   

Dr. Warr is vice president and director of research services at Zachry Associates and serves as a strategy consultant for a variety of clients.  Dr. Warr served for eight years as professor and head of the advertising program at Pepperdine University in Malibue, California.  More recently, he served as the head of the advertising program and director of the graduate program in digital media at Abilene Christian University.

About AAF-FW

The American Advertising Federation of Fort Worth, formerly known as the Advertising Club of Fort Worth, exists to elevate the ethical standards and practices of advertising and foster the development of more effective advertising methods. It is Fort Worth’s oldest continuously operating community service organization, founded by the legendary Amon G. Carter in 1908. Visit the AAF-FW website at www.adclubfw.org.