Concussion Unleashes Viral Video For #17 TCU Football
Derek Johnson, Nick Bendian and a slate of creative professionals from Los Angeles to London just wrapped up the new advertising campaign for the nationally-ranked TCU horned frog football team – including a series of three videos to be unleashed on Horned Frog Nation. The first video, featuring TCU’s consensus All-American defensive end, has blown-up since its launch. It’s achieved viral status as thousands have viewed it on YouTube and passed it through Twitter, Facebook and various blogs. The three spots highlight Reason #98, Reason #14 and Reason #85.
Working in collaboration with the TCU Athletics Marketing Department, Concussion recruited a production team that included Los Angeles-based photographer Moshe Brakha, London-based music composer Aaron Willis, Dallas-based director Robert Latorre and voice talent/actor John William Galt. Andrew Yanez, chief creative offer and partner, said, “When you hear John Galt describe TCU’s All-American as “an All-American wrecking crew” it sends shivers down your spine.
