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Red, White and Orange

As you may have noticed, Concussion has completed the campaign for the 2009 Bell Helicopter Armed Forces Bowl! Surely you’ve seen the arresting creative that features a familiar, now iconic image of a football emblazoned with the Stars and Stripes. If you haven’t, your wait is over.

The TV spot, outdoor boards and VIP mailer were just a few campaign elements created to generate excitement about the upcoming match up the University of Houston and the United States Air Force Academy at Amon G. Carter Stadium on New Year’s Eve.

For tickets, call the Bell Helicopter Armed Forces Bowl office at 817/810-0012, or visit www.ArmedForcesBowl.com for more information.

Get the flash player here: http://www.adobe.com/flashplayer

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Concussion Helps the Fort Worth Zoo Celebrate 100 Years

To coincide with their centennial celebration, the Fort Worth Zoo enlisted the help of Concussion to mark this milestone. The Concussion team of Andrew Yanez, Nick Bendian and Alex Arellano has launched a campaign including billboards, print ads, TV and radio commercials, and social media strategies that promote the sharing of memories made over the past century and to help drive traffic to the Zoo to make some new ones.

Each week will feature daily keeper chats, live Wild Wonders stage shows and animal enrichment activities to help the community learn more about the Zoo’s 100-year history as the oldest Zoo in Texas! The Zoo will focus on a different decade, you don’t want to miss this special time in Fort Worth.

Click here for more information on the Fort Worth Zoo’s 100-year celebration activities.

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Concussion Unleashes Viral Video For #17 TCU Football

TCU Football

Derek Johnson, Nick Bendian and a slate of creative professionals from Los Angeles to London just wrapped up the new advertising campaign for the nationally-ranked TCU horned frog football team – including a series of three videos to be unleashed on Horned Frog Nation. The first video, featuring TCU’s consensus All-American defensive end, has blown-up since its launch. It’s achieved viral status as thousands have viewed it on YouTube and passed it through Twitter, Facebook and various blogs. The three spots highlight Reason #98, Reason #14 and Reason #85.

Working in collaboration with the TCU Athletics Marketing Department, Concussion recruited a production team that included Los Angeles-based photographer Moshe Brakha, London-based music composer Aaron Willis, Dallas-based director Robert Latorre and voice talent/actor John William Galt. Andrew Yanez, chief creative offer and partner, said, “When you hear John Galt describe TCU’s All-American as “an All-American wrecking crew” it sends shivers down your spine.

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