Transport Yourself
To increase ridership in Tarrant County, Concussion launched a campaign for the Trinity Railway Express focusing heavily on commuters who ride the train daily, while also speaking to families about the endless destinations between Fort Worth and Dallas. The “Transport Yourself” campaign shows potential riders that when you ride the Trinity Railway Express, you’re not just taking the train, you’re creating unforgettable experiences for you and your family. Since the campaign launch on April 1, 2011, the Trinity Railway Express has seen a 13% increase in ridership across DFW.
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